This book is about Idea Engineering, and is revolutionary in that it contradicts the conventional idea-generating systems of the vast majority of today's corporations. (including brainstorming). But numbers don't lie: Minter and Reid's system boasts a staggering 1 in 2 success rate (National Average: 1 in 10).
"Once you have caught Lightning in a Bottle, you will never look at 'new ideas' the same way. David Minter and Mike Reid have developed a model with the potential to create immediate value for your company or organization."
H. Wayne Huizenga, founder and former chairman, AutoNation, Inc.; founder and former chairman and CEO, Blockbuster Inc.; founder and former chairman, Waste Management, Inc.;
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