Making a Name For Yourself
Have you created a brand strategy that truly reflects your unique value? Robin Fisher Roffer has written an awesome book entitled Make a Name for Yourself, 8 steps every woman needs to create a personal brand strategy for success.
Each chapter speaks to a different strategy and takes you through a series of exercises to help clearly identify your brand.
In Chapter One, Developing Your Brand Description, there are a series of questions to answer and one in particular has inspired me:
"What are three new things you might like to try over the next six months?"
I don't know about you, but I spend every waking hour pretty much the same, day after day:
- Get the kids up and around
- Go to work and help my customers
- Go home and fix dinner while doing homework and shuttling the kids from one activity to another
- Laundry, housework
- Make sure the kids practice their instruments
- Get the kids to bed – story time, teeth cleaning
- Often they are asleep before I am.
Wake and start again.
When was the last time you tried something new and I don't mean the new fruit and walnut salad at McDs?
Today I went to a local music store and signed up for cello lessons. I have been playing the piano since I was 7 and guitar since I was about 15. But it's time for something new.
How will this help my brand? Well, for one thing – it is taking me out of my comfort zone. It will expose me to a new creative outlet.
Sometimes to be successful we need to have some ME TIME. So, I'm going to grab it and a bow and a cello.
Look out!
What have you tried new? What impact did it have on your outlook?
Communications | admin | 07 July 2006 |
