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Making a Name For Yourself

Filed in archive Communications by Deborah Brown on July 07, 2006

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Have you created a brand strategy that truly reflects your unique value? Robin Fisher Roffer has written an awesome book entitled Make a Name for Yourself, 8 steps every woman needs to create a personal brand strategy for success.

Each chapter speaks to a different strategy and takes you through a series of exercises to help clearly identify your brand.

In Chapter One, Developing Your Brand Description, there are a series of questions to answer and one in particular has inspired me:

"What are three new things you might like to try over the next six months?"

I don't know about you, but I spend every waking hour pretty much the same, day after day:

- Get the kids up and around
- Go to work and help my customers
- Go home and fix dinner while doing homework and shuttling the kids from one activity to another
- Laundry, housework
- Make sure the kids practice their instruments
- Get the kids to bed - story time, teeth cleaning
- Often they are asleep before I am.

Wake and start again.

When was the last time you tried something new and I don't mean the new fruit and walnut salad at McDs?

Today I went to a local music store and signed up for cello lessons. I have been playing the piano since I was 7 and guitarlinks since I was about 15. But it's time for something new.

How will this help my brand? Well, for one thing - it is taking me out of my comfort zone. It will expose me to a new creative outlet.

Sometimes to be successful we need to have some ME TIME. So, I'm going to grab it and a bow and a cello.

Look out!

What have you tried new? What impact did it have on your outlook?


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Permalink: Making a Name For Yourself
Tags: branding  make  a  name  for  yourself  cello  comfort  zone  business  name+yourself 

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