Not long ago Anita Campbell did a show on Small Business Trends Radio about marketing managers mastering excel. The point being that data and its analysis is critical to successful marketing.

One of the keys to successful data analysis is the data itself and its sources. I would like to suggest a new source of data for you, an new web based service called Catosphere.

I think they provide some neat ways of looking at demographic groups such as:

Laptops and Lattes - Affluent singles renting in major metro areas
Top Rung - Median home value $999,800
Urban Villages - Lots of children, lots of vehicles
Midland Crowd - Largest market in growing rural communities
International Marketplace - Fast growing multicultural areas
The Elders - Median age is 72.8 years

I know for a limited time they are offering free samples, in fact you can get a sample of your neighborhood.

Check out Catosphere for accurate market information