Marketing to Small Business
Aflaccccccccccc, is the latest major brand to set its sights on the small business market place. Maybe Blackberry (see my earlier post) and the Duck can get together somehow and aggregate their marketing dollars. I've got it, Quackberry!
In an effort to boost its presence with small businesses, supplemental insurance company Aflac is turning to a national radio campaign for the first time.
Aflac's director of branding and advertising. "If you look at the market and where we are, there is a lot of potential there."
The national campaign is a switch for the company, which has concentrated its radio efforts on regional markets, Johnson said. The two spots, one humorous and one more direct, will run during news breaks, weather, sports programs and on country stations.
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