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Operations
by Deborah Brown on September 17, 2006

There was much debate, but the general consensus was that mission statements are usually just a bunch of words - nothing really actionable that describes the experience a customer can expect when doing business with you.
However, a new word gaining popularity in the business world is "mantra," which is a short statement that describes who you are and what you do. No fluff, no filler - just straight and to the point.
Bottom line, if you have neither and are focused on getting new business - more power to you, but if you are someone who feels you aren't really a company without a mission statement, consider this: create a phrase that is short, easy to memorize and has punch.
See my complete article here.
Permalink: Mission Or Mantra - Which Do You Have?
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