From Seth's Blog…
So, here's your choice:
You can have a billboard in Times Square (seen by 2 million people a day), or you can be the Keynote speaker at the Allen & Co. annual millionaire media mogul retreat, listened to by about 150 people for an hour.
A no brainer? I hope so.
The correct answer is speaking at the Allen & Co. retreat. Seth goes on…Whatever your website, I think you want better traffic, not more traffic. Of course, he's right.
Why? While the 2 million viewers sound nice, the fact of the matter is it's completely unqualified. More traffic is not inherently better. The same applies to people walking through your store or otherwise visiting your business.
Two things you need to get your head around 1) What are you doing to attract the right visitor? 2) How are you measuring visits and monitoring the ones you want to attract?
Don't get wrapped up in volume, focus on quality. Quality makes more money. And the purpose of business isn't to get more visitors, but to get more paying customers.