Naming your company or a product to me is one of the most enjoyable things you get to do, but caution, there is a lot to consider before deciding on a name.

Take a minute to read the article linked below which shares some pretty neat insights to the process such as "having a descriptive name is actually a counterproductive marketing move."

Here are three specific pieces of advice in the article as well:

names don't exist in a vacuum: There are competitors-the idea is to distinguish yourself. Business is a competitive sport.

Names don't exist in a vacuum: The notion of describing your business in the name assumes that the name will exist at some point without contextual support. This is never true for any business or product.

Names don't exist in a vacuum: When judged without the context of a clear positioning platform and an intimate understanding of how names work and what they can do, the best solutions are either never considered or quickly dismissed.

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