New Marketing Opportunity: Barf = Your Brand

Filed in archive Marketing on July 20, 2006

US Airways announced a new opportunity for your brand message: their airsick bags.

US Airways Group Inc. spokesman Phil Gee says "They're in every back seat pocket. We figure while it's there, why don't we make it multipurpose."

Okay, what are the chances, some poor schlub with a weak tummy is even going to notice your brand message as they struggle to open the bag before tossing their cookies?

Secondly, do you really want your brand message associated with someone's blown lunch? Maybe if you are Pepto-Bismol. But for the rest of us?

In other airline marketing news, America West (who recently combined with US Airways) has been selling advertising on their tray tables. Now, that's nice.

But the airsick bag?

Frankly, I don't even like to touch it for fear it will trigger an involuntary gag reflex.

What do you think? Would you put your brand message on an airsick bag?