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Why Being Cheaper Is Never Good Title: Why Being Cheaper Is Never Good
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Filed in archive Marketing by Jim Logan on October 26, 2005

Last week I read a news story about the last flight of the Titan Missile - For the 368th and last time, the United States launched a Titan rocket into space Wednesday. The blastoff of the 16-story,...

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Practice What You Preach (in Business and in Life) Title: Practice What You Preach (in Business and in Life)
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Filed in archive Management by on October 23, 2005

A few months ago I met with the owners of a local martial arts studio. They wanted to increase business so we talked about some ways to get the word out about who they are and what they do.......

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What Does It Mean To Be A Good Company? Title: What Does It Mean To Be A Good Company?
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Filed in archive Management by Jim Logan on October 19, 2005

"They're a good company." That's what I overheard one man saying to another. "They suck, if you ask me." The other replied. Who's right? I'm not sure what it means...

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The Power of Perspective Title: The Power of Perspective
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Filed in archive General by on October 17, 2005

A good friend sent me an email a while ago. It noted how two news sources reported the same information in completely different ways, based on their perspective. One source cited our 3.2% annual...

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Bringing Innovation to the Home of Six Sigma Title: Bringing Innovation to the Home of Six Sigma
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Filed in archive Management by on October 16, 2005

Article from BusinessWeek Online... Says GE CEO Jeff Immelt: "We want to make it O.K. to take risks" From the article: "Is it a big leap from a Six Sigma culture focused on...

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How Did You Hear About Us? Title: How Did You Hear About Us?
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Filed in archive Marketing by on October 15, 2005

One of the best things you can do for your business is to ask new customers how they found out about you. But when you do this, don't expect to get accurate information. I know this sounds...

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@#$%! I Forgot To Introduce Everyone Title: @#$%! I Forgot To Introduce Everyone
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Filed in archive by Jim Logan on October 11, 2005

I'm terrible at holidays, anniversaries, and celebrations of all sorts. I sometimes forget the simplest of courtesies. Like introducing everyone in the room to a new guest - sometimes I just...

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Are You Sure You Really Need To Raise Money? Title: Are You Sure You Really Need To Raise Money?
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Filed in archive Business Deals by Jim Logan on October 11, 2005

I believe a lot of people don't really know why they want to raise VC money�...other than ego. I was reminded earlier today of a past business associate that was in a fever to raise money for...

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Is Your Business Healthy? Title: Is Your Business Healthy?
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Filed in archive General by on October 11, 2005

Most business owners I work with want to grow their businesses. I guess this probably applies to most businesses in general. But growth for the sake of growth alone is not always healthy for a...

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Creating Customers Title: Creating Customers
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Filed in archive Customer Service by on October 10, 2005

A pretty smart guy reminded me recently of the reason we're in business. He said it's to "create customers." I thought about that and decided I had to agree. Our businesses exist...

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Time Management Tips Title: Time Management Tips
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Filed in archive Management by on October 09, 2005

This time of year I always notice my schedule gets busier. It seems to continue this way until the holidays. And every year I tell myself I'll do a better job managing my time, so I can get...

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The Art Of The Deal Title: The Art Of The Deal
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Filed in archive Business Deals by Jim Logan on October 07, 2005

There are a lot of things to consider when making an offer for a business - price and terms are two of the big ones. But you'd be wrong to assume price, cash, scheduled payments, and ability to...

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What Is Your First Thought Of Direct Mail? Title: What Is Your First Thought Of Direct Mail?
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Filed in archive Marketing by Jim Logan on October 04, 2005

I'm interested in your thoughts on Direct mail. I know people that would never do it in a million years; they think it's cheap, tricky, and beneath their business. Or at least that's what...

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The First And Most Important Question To Ask Yourself If Considering A Business Blog Title: The First And Most Important Question To Ask Yourself If Considering A Business Blog
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Filed in archive General by Jim Logan on October 01, 2005

If you're considering a blog for your business and aren't sure where to start, I suggest you start by asking yourself what truly is the most important consideration of all - Do your primary...

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