Get rich quick, flatten your stomach working-out 8 minutes a day, and create great a marketing plan in 23 hours. Three stories you shouldn't believe, no matter how well they're told. The third story is told in Entrprenuer.com.

The first part of the story is true.

While some entrepreneurs crow that they have achieved success without a marketing plan, such businesses are more likely to waste marketing dollars and not have a true sense of where their promotional budgets are yielding the best results. Just as a winning football team always goes onto the field with a solid game plan, your business needs to have an outline of how to reach out to prospective customers in order to succeed.

The part that follows is misleading.

If the word plan makes you sweat, fear not. It's possible to create a simple, effective marketing plan in less than 24 hours.

Note that Instead of making a great marketing plan in 23 hours, we're now making an effective one. Regardless, 23 hours is misleading.

Little thought and a mere day will not result in a great plan. But the process outlined in the article and the steps taken to crate a marketing plan are worth reading.

So, read the article, it's good. Just don't believe a marketing plan is something you crank-out in 23 hours. It's not. Your marketing plan is the lifeblood of your business. It deserves a long and continuous look. If you're in business, the business you're in is marketing.