Whole Network Most Recent TOP10 Attitude Communications Entrepreneur Marketing

 

Online Advertising Continues to Grow

Filed in archive Marketing by Steve Rucinski on November 14, 2006

Online Advertising Continues to Grow
Are you using any form of online advertising, banner ads, Google Adwords, affiliate marketing, ads embedded in podcast RSS feeds? If not maybe it is something to consider.

Online shopping and purchase evaluation continue to grow right along with online advertising. Here is an excerpt from a look at Q3's online ad marketplace.

"We continue to see robust growth in the online advertising sector," said Aaron Kessler, a senior research analyst at Piper Jaffray & Co. The investment firm estimates Internet ad growth of about 30 percent during the third quarter, roughly on par with quarterly gains during the first half of the year.

Other Internet analysts weren't as overwhelmingly bullish as Kessler, but were still positive. They predict that online ad growth for the third quarter would cool slightly to the mid-20 percent range from the torrid pace of 30 percent or more during the first half of the year and 2005. That slight softening reflects a projected slowdown in overall ad spending due to a weakening economy.

A research report issued by Merrill Lynchlinks analyst Lauren Rich Fine Wednesday reduced the estimate for overall U.S. ad spending growth to 4.7 percent from 5.1 percent in 2006. But it described the Internet as "the bright spot" within its downgraded overall advertising outlook. Merrill Lynch estimates Internet ad growth of 26.2 percent and 27.4 percent, respectively, for the third and fourth quarters.
Read more Online Advertising Growth


Advertisement


Permalink: Online Advertising Continues to Grow
Tags: online  advertising  business  small  marketing  small+business  advertising+continues  continues+grow 

Trackback: http://www.creative-weblogging.com/cgi-bin/mt-tb.pl/42569



Advertisement


Advertisement


CW ToolbarInstall
RSSrss   | See all blog subscribe options
Googlegoogle   |   What is RSS?
Yahoo!yahoo
AddthisAddThis Feed Button
BloglinesBloglines
Newsletter
Advertisement - Book yours here.

Use our search feature to look for other interesting posts

Just this blog Whole network
Advertisement -
Book yours here..


 
Advertisement
Book yours here.



  • Other blogs in the same channel in the Creative Weblogging Network

Advertisement -
Book yours here..






Advertisement - Book yours here..
 
Tagcloud: Attitude Branding Business Deals Business Models Business Podcast Carnival's Communications Contracts Copyright Issues Customer Service Education Employees Entrepreneur Finance General Global Marketplace Goal Setting Government Health Care Human Resources Humor Innovation Insurance Intellectual Property Inventions and Intellectual Property Law Leadership Long-term care Management Marketing Networking Online Commerce Operations Organization Planning Pricing Problem Solving Publishing Resources Risk Management Sales SEO Small Business Legal Sponsored Posts Strategy Teamwork Technology travel Value-add