Picking the Perfect Companion
Tomorrow is Thanksgiving: is your turkey unthawing in the refrigerator? Have you baked homemade banana bread and are the pies cooling on the counter?
So many details go into making the perfect holiday meal. But did you ever wonder how we know what goes perfectly with our turkey?
I mean, how many of you have lasagna and peas or potato soup with your turkey? The traditional meal calls for stuffing and mashed potatoes, cranberries and yams, green bean casserole and maybe a broccoli and cheese bake with fresh yeast rolls hot from the oven and warm banana bread with melted butter.
Am I right?
At some point in our life, someone helped us to discover the perfect companions to our turkey dish.
Do you do the same for your customer?
What services and/or products make perfect companions? McDonalds set the stage with their value meal – they combined three tasty treats (sandwich, fries and drink) to create a meal. We don't even question it – we just order by number because they've already helped determine the perfect companions.
For those healthier conscious: Wendy's allows you a variety of companions (chili, side salad, etc.)
The point is they are helping to make our life easier by showing us the perfect companions to create a satisfying meal.
Back to you: what can you combine to make life easier for your customer?
While you chew on that…have a happy, safe and Healthy Thanksgiving. Go Detroit Lions!
