Planning a Successful Retail Sales Event
Looking for a way to drive more traffic into your business? Have you considered a one-day sales event?
Okay, right off the bat I have to be honest – this is a workbook that I wrote.
I spent almost 20 years with Pearle Vision, an optical retailer, and in my many years as a field manager I witnessed and assisted with multiple one-day events. One day I decided to write down all that my Pearle Vision franchise owners had taught me and all that I had observed when it came to successful events. Not all one-day events are successful.
What made an event successful or not? The devil is in the details.
So I created a workbook that takes the thinking out of planning a successful retail event. It's called, "It's a Party! Planning a Successful Retail Sales Event."
It walks you through the process of:
- determining the offer,
- selecting a date,
- obtaining employee buy-in
- partnering with vendors
It also has the forms and marketing materials developed so you don't have to.
Check it out. I'd love to hear about your sales events – what has gone well and what you would do differently.
