I don't know if I should be angry or intrigued by the marketing ploy that was just pulled on my household. I can tell you that right now the overwhelming feeling is ANGER.
Yesterday in our mail was a handwritten envelope addressed to my husband – no return address – neighboring town cancel stamp.
Like every self-respecting wife would do in my place – I held it up to the light. Okay, maybe not every woman would admit that – I suppose I should be ashamed, but that isn't the point of my story. I didn't open the envelope but I could see there was a pink "While you were out" message slip in the envelope.
I put in on my husband's desk and then today when I was cleaning, I saw the pink message slip on the top of his pile.
Right there for anyone to read. So I read it. Here's what it said:
For: My husband
From: Martin Curry
Of: First Union Bank
RE: Your mortgage Please Call
I pay all the bills and so clearly this message was for me, but 1st Union doesn't hold our mortgage. When there is a question about the most important bill in your household – your home – it suddenly becomes your top priority, right?
So I called.
IT WAS A SALES CALL!!!!!!
Okay, I suppose it was clever. It got my attention. Right?
Trust me- it didn't get the attention Martin wanted and here's why.
The mortgage is in MY name. Was my name on the envelope? No. Was my name on the message?
Some chauvinistic-hoofed animal made an assumption that only the MAN needed to hear the sales offer.
Let me tell you something you should never assume – the wife isn't necessarily listed on the mortgage as a gesture. In our case, although my husband is a nice man, he is a librarian and if you think teachers are under paid – they've got nothing on librarians.
So the next time you want to send a marketing message from a listing that you purchase, make sure you use ALL OF THE NAMES and not just the first one or the male one.
Because if 1st Union offered me a 1% interest rate – I wouldn't listen. Okay, I'd listen, but right now that is what it will take to get my attention again.
So – help me down off the ledge. Am I totally off base? Okay, yes, maybe about holding the envelope up to the light – you've got me there – but I mean about totally leaving me off the marketing message. How hard would it have been to write Mr and Mrs?????