There are four components to successful marketing and the development of sales opportunities.

- Identification of the right target market

- Development and delivery of product and service offerings that meet customer needs

- The message...a clear articulation of the value proposition audience

- Effective selection of media and promotional activities to reach the target audience

"Marketing happens when you bring awareness of products and services and their respective attributes to the attention of the right potential buyers." --Steven Amiel

Read more of the Right Promotion, Right Product, Right Target case study.