Seen that? – How To Beat The 1000lbs. Gorilla
How To Beat The 1000lbs. Gorilla Bizinformer
The Sunday Times – UK published an excellent article yesterday on the importance and opportunity for small businesses to attach themselves to market niches. "You do not need a sledgehammer to crack a nut. This is why, when it comes to exploiting new high-margin markets, small businesses often have an edge over much larger competitors." Small business has a tremendous advantage in satisfying what larger companies often determine are undersized markets. What's [...] Read More
Do You Know The Lifetime Value Of Your Customers? Bizinformer
Several months ago, a friend of mine stopped by the office for a visit. In conversation with a couple of us, he mentioned a recent customer service experience worth sharing – the lesson can be worth 10's or 100's of thousands of dollars to your business. A while back, my friend had purchased a computer from Dell. He recalled how the invoice for his purchase was incorrect; he was erroneously charged [...] Read More
Secrets Your Customers Won’t Tell You About Your Business Bizinformer
Your customers know things about your business you aren't aware of. Things that limit your ability to grow. Things you do as a habit you aren't likely aware of. Things you'd change if you only knew better. More specific, there are nine things you may unknowingly be guilty of that's limiting your potential. Patronizing your customer, not staying current with trends, and inconsistency are but there. NFIB has identified Nine [...] Read More
Product Loyalty:Familiarity mistaken for superiority Tech Without Wires
A new study shows that people mistake familiarity for superiority when it comes to analyzing and adopting new products and services. Hence, the great difficulty to introduce a new service in competition to Google, or a new operating system in competition with windows. People being familiar with Google or Windows see these products being superior rather than just a familiarity. The old Windows vs Mac argument comes in here — [...] Read More
The Place of Loyalty in Your New Company’s Values BootStrapMe
Jack and Suzy Welch over at BusinessWeek had a good article a few days ago on the role of loyalty in corporate culture – especially in hard times. I thought it was useful to consider in the context of building a new business. Your business is off the ground and you've hired a few people. Then hard times come along. Does loyalty matter? If you have to let someone go, [...] Read More
