Filed in archive Entrepreneur
by Jim Logan on September 30, 2006
Little is more important in forming a new business than choosing the right name. The name of your business sets a tone for who you are and what you do. While there are chapter after chapter written on...
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AllBusiness.com frequently has interesting and helpful articles and I especially liked this one: 8 Collateral Marketing Items Every Small Business Needs.. Sometimes it's helpful to have a...
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Filed in archive General
by Steve Rucinski on September 28, 2006
I normally don't write anything political on any of my blogs so this is a first. This isn't Republican vs. Democrat, this is about allowing Casino Gambling to be added to the State of ohio,...
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FORTUNE Small Business' October issue highlights five leaders from Winning Workplaces 2006 list of Best Bosses, it was announced today. The fourth annual list from Winning Workplaces includes 18...
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Filed in archive Marketing
by Jim Logan on September 27, 2006
The past couple of days I've been cleaning my office, throwing away as much unused stuff I can and organizing the rest. One of the things I'm organizing is the countless number of business...
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My son is going to ask a girl to Homecoming tomorrow. There is always the stress of whether or not she'll say yes, but in today's school environment there is an added stress: HOW you ask. It...
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According to a post from Ben McConnell and Jackie Huba of Church of the Customer Blog, if we haven't all gone to the dogs - we should. In their post "Pets and Marketing" they state that...
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Filed in archive Strategy
by Jim Logan on September 26, 2006
Pretend for a moment you're not part of your company, instead, you're an anonymous member of your target market. Now look at your business and your competitors. Be objective. Given all the...
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Filed in archive Finance
by Steve Rucinski on September 26, 2006
Millions of products to choose from, a good website and part of each purchase goes to a personal account. BuyCause.com looks like a new breed of ecommerce sites. Buycause.com is a revolutionary online...
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Small and medium-sized businesses that have been in operation for 10 years or less spend more on traditional and new media marketing than those in business for more than 10 years, according to The...
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Small business owners often have to wear many hats to make it in today's competitive environment. Unlike large corporations, they don't have teams of top-level executives on call to provide...
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Filed in archive Finance
by Steve Rucinski on September 25, 2006
Is your consumer spending going down? Do you think the consumer economy is cooling, will it drive us to a recession and economic hard times? In this article from smartmoney.com, Donald Luskin exposes...
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Filed in archive Finance
by Steve Rucinski on September 25, 2006
When trying to get a small business off the ground, it's not essential to have a credit card. But it sure helps. Packing some plastic can help alleviate cash-flow crunches. And while it's not...
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We all grew up using Roget's Thesaurus the be-all-end-all resource for words. Well - I have found an even better resource. Sporting over 1 Million words, this book is a must have if you frequently...
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I like to believe I am good at providing performance feedback but I didn't learn it from my past managers, I rarely if ever got an honest to goodness sitdown discussion. In fact during one 5 year...
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Filed in archive Finance
by Steve Rucinski on September 24, 2006
This is a great article with finance basics that we can all use as a refresher. Here are just a couple samples: Avoid the 20% "Fool's Tax"- Don't Buy a Brand New Vehicle. As soon as...
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This is from a great book by Maria Veloso. These steps are designed to make the task of writing web sales copy easy and each step takes the form of a question you need to answer. Use this as a......
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I have been rereading some older business books I own and the most recent is a book by Laura Nash called Good Intentions Aside. This book came out in the early 1990's after a rash of corporate...
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Seems we all need reminders of the obvious. If you are feeling unfocused here is a list of indicators that might prove your feeling accurate. Many you will recognize right away, lack of focus can...
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The weather is good and the days are still long. Believe it or not, it's time to start your holiday business plans. In particular, I'm thinking about customer gifts, cards, and other forms of...
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It's time for a new business card. So I set about creating a new design. When I first opened my business I used the title President - because, I mean how cool is that, right? Of course I'm...
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All I want after I make a Retail purchase is a sincere 'Thank You' in fact I would even settle for an insincere 'Thank You.' Unfortunately I cannot remember the last time I heard a...
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Filed in archive Law
by Deborah Brown on September 21, 2006
There may come a time when you need an attorney or need to understand whether or not to obtain an attorney. Where do you go without spending a bunch of dough? Check out NOLO. This handy, information...
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I have been reading the recent book by Chris Anderson called The Long Tail and it is a fascinating read. I now find myself taking the Long Tail concept and trying to apply it to everything. Ok, so how...
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