May 21 2007

Starting a Business? DON’T!

Starting a Business?  DON'T!

Looking for a way to turn people off? Tell them all the things they CAN'T DO. Have you ever been to a locally owned shop and all you see are signs that SCREAM at you?

NO CHECKS
NO CREDIT CARDS
NO CASH REFUNDS
NO SHIRT/NO SHOES/NO SERVICE
NO RETURNS
NO PUBLIC RESTROOM

Well, I just read an article at Business Opportunities Weblog that struck me the same way – the 2o things not to do when starting a business. Actually the list is a valid one – some things – like don't buy office supplies – are a little extreme but the point writer Dan Carlson is trying to make is this:

if you are going to start a business, don't wait for the perfect logo, the perfect company name, the right networking groups to join, the exact legal entity to create – GO OUT AND FIND A CUSTOMER.

You aren't really in business until someone buys something you are offering, whether that is a service or a product.

If you are thinking of starting a business, I would encourage you to read Dane's article.

It's just the Pollyanna in me that prefers articles that teach me from a positive perspective. What would you add to this list of Dana's?

Deborah Chaddock Brown
Professional Writer, Pollyanna
AllWrite Ink


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