Staying in Touch
Chris Brown over at Branding and Marketing challenges online marketers to come up with three easy to execute modes of keeping in touch with your customers.
I'll add my three:
1. E-newsletters. Regularly keep in touch with your customers and opt-in prospects by sending a monthly newsletters. Mine is called Words People Read and is limited to one page with a primary article/main thought and then a couple tips that I've learned over the course of the month. It isn't a sales piece – it's a value piece with a goal of sharing new knowledge or perhaps inspiring the reader to thinking about something in a different way.
2. Send out articles or email links to news items. If I see something in a magazine or online that reminds me of a customer or a prospect – I'll send it off with a note "Saw this and thought of you. Hope all is well."
3. Send out cards. Chris shared information about a company called Purple Wren. I also found a company that makes it easy to correspond with your prospects called Send Out Cards. You can pick a card, personalize, even add a gift and they'll do the rest. You can upload your contact management list, add photos and send out to your entire list. I haven't used either service – I'm still hand writing notes. How about you?
So what three ways do you use to keep your name in front of your customers?
Deborah Chaddock Brown
Writer
Marketing | Deborah Brown | 20 November 2007 |
