Chris Brown over at Branding and Marketing challenges online marketers to come up with three easy to execute modes of keeping in touch with your customers.
I'll add my three:
1. E-newsletters. Regularly keep in touch with your customers and opt-in prospects by sending a monthly newsletters. Mine is called Words People Read and is limited to one page with a primary article/main thought and then a couple tips that I've learned over the course of the month. It isn't a sales piece – it's a value piece with a goal of sharing new knowledge or perhaps inspiring the reader to thinking about something in a different way.
2. Send out articles or email links to news items. If I see something in a magazine or online that reminds me of a customer or a prospect – I'll send it off with a note "Saw this and thought of you. Hope all is well."
3. Send out cards. Chris shared information about a company called Purple Wren. I also found a company that makes it easy to correspond with your prospects called Send Out Cards. You can pick a card, personalize, even add a gift and they'll do the rest. You can upload your contact management list, add photos and send out to your entire list. I haven't used either service – I'm still hand writing notes. How about you?
So what three ways do you use to keep your name in front of your customers?
Deborah Chaddock Brown