Ok, here is the scenario. You are a good size retailer and you have dozens of part-time employees (minimum wage) with pretty high turnover.

It is the Saturday before Christmas, you provide all of the employees with a personal greeting card and a nice company golf shirt as a gift. Sounds good so far?

One employee does not get the gift however, he followed company policy and turned in a two week notice and is leaving for a better job. He is scheduled to work through New Year's weekend.

This employee has been there 7 months, longer than average, never missed a day and consistently worked 25-30% more hours as scheduled and management requested. He would do any task required and showed great flexibility for this employer.

He got stiffed with no Christmas present because he is leaving.

How would you feel if you were this employee? What would your business do in this situation?

One more fact, this employee also spends $50 to $100 per week at this store as well. What would your brand and shopping loyalty be after such a situation?