bizinformer
Study: 60% Research Online then Buy Offline
Filed in archive Marketing by Steve Rucinski on November 27, 2006
Study: 60% Research Online then Buy Offline
Tip of the Hat to Online Media Daily!

This year many Online shoppers plan to research products on the Web, but buy in brick-and-mortar stores, according to a new study by Advertising.com.

The majority of respondents--60%--said they prefer buying offline, after using the Internet to learn about products.

Additionally, almost one in three respondents said they plan to begin their Web shopping before Thanksgiving--though many of them will only be researching products for now; the company reported that holiday shoppers sometimes research products for up to a month before making a purchase.

For the report, Advertising.com surveyed more than 500 respondents; InsightExpress hosted the survey.


Permalink: Study: 60% Research Online then Buy Offline
Tags: online  shopping  business  small  offline  small+business  then+offline  study+research 
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/43943
img Addthis img Ask img Blinklist img del.icio.us img Digg img Fark img Facebook img Google img Lycos img Ma.gnolia Add this page to Mister Wong Mr Wong img Netscape img Netvousz img Newsvine img Reddit img StumbleUpon img Slashdot img Tailrank img Technorati img Wink img Yahoo

Vote for Study: 60% Research Online then Buy Offline:

  • Currently 9.25/10
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
Rating: 9.25 out of 4 vote(s) cast.
Subscribe
Share It
Popular posts from our other blogs:
RSSrss
See all blog subscribe options
Google google
What is RSS?
Yahoo! yahoo
Addthis Subscribe using any feed reader!
Bloglines Bloglines
Newsletter

TwitterFollow us on Twitter!