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Study: 60% Research Online then Buy Offline

Filed in archive Marketing by Steve Rucinski on November 27, 2006

Study: 60% Research Online then Buy Offline
Tip of the Hat to Online Media Daily!

This year many Online shoppers plan to research products on the Web, but buy in brick-and-mortar stores, according to a new study by Advertising.com.

The majority of respondents--60%--said they prefer buying offline, after using the Internet to learn about products.

Additionally, almost one in three respondents said they plan to begin their Web shopping before Thanksgivinglinks--though many of them will only be researching products for now; the company reported that holiday shoppers sometimes research products for up to a month before making a purchase.

For the report, Advertising.com surveyed more than 500 respondents; InsightExpress hosted the survey.


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Tags: online  shopping  business  small  offline  small+business  then+offline  study+research 

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