A friend of mine, Daniel Sitter, has just published a new book: Superior Selling Skills Mastery.

Now I am not a sales person, I'm a writer, and although I was successful as a retailer, cold calling and phone solicitation have never been my forte. However, Dan lets the reader know right up front that this is not a book about "used car salesman" techniques. This is a book for the non-sales person that needs to sell something.

Let's face it, no matter where we are in life or what our profession may be; we are all sales people. Or we should be.

When we share an opinion, we are really selling a little bit of ourselves: our integrity, our view point, US.

If you really think about it, just about every conversation has some element of sales attached. When our teen asks to borrow the keys for a hot date; he is selling the fact that he is capable and mature enough to take on the responsibility of our car and his life and bring both back in one piece.

When we are trying to convince our significant other to take a vacation; we are selling the concept of rest, relaxation and perhaps a little adventure.

Superior Selling Skills Mastery is divided into three sections: Ready, Set, Go in which Dan shares his experiences in successfully preparing to connect with a prospect and help them make a purchase. Buy your idea, your service, your product or even YOU.

He gets right to the point, offering practical advice and proven methods for success. It is an easy to read book that is meant for those who need to sell yet don't consider themselves sales people. However, professional sales people will also benefit from the refresher course.

Having trouble facing picking up the phone for the initial or follow up phone call? Daniel offers tips and suggestions on how to turn the dreaded phone call into a pleasurable experience for you and the person you call.

If you are in business or want to be and need to effectively sell your ideas, services or products to your target prospects, I would highly recommend Superior Selling Skills Mastery as your next choice in furthering your education.

Speaking of continued education, check out Dan's first book Learning for Profit. It's never too late to teach an old dog new tricks! Look at how the Baby Boomers are picking up blogging and social media!

Deborah Chaddock Brown
Writer