I missed theBowl this year – moving, no tv – and sadly missed my favorite television time of the year: Super Bowl commercials.
Last night I saw the Career Builder commercial for the first time in which a large number of employees, in homemade battle gear fight to the "death" for a promotion in the Promotion Pit.
The messages I get from the commercial are this:
- Jobs/promotions are scarce
- Management is willing to fill openings with the warm body that manages to last the longest
- Actual job qualifications are unimportant
- Standing out in the crowd just means being the last one standing
- Fighting dirty to get what you want is okay – necessary, even, to succeed
- Even those outside the organization can apply – regardless of qualifications (i.e. the Delivery Guy and he seemed to be putting up a good fight)
Looking for a job or a promotion? How does this make you feel? Hopeless?
We work our whole lives amassing a level of experience, competence and special skills that apparently mean nothing in the real world, because according to this commercial, you just have to be tougher than everyone else.
So working hard and giving it your all mean nothing. Have I read this commercial all wrong?
One more thing. Where are the women in this fight for the promotion? I would suggest that they are too smart to go along with such shenanigans.
What do you think? check it out: Career builder Promotion Pit Super Bowl Ad