Aug
02
2006
Taco Bell Buys Liberty Bell?
Interested in hearing about some of the most successful marketing stunts in recent history?
In 1996, an ad appeared in the New York Times saying that Taco Bell had bought the Liberty Bell and it would now be referred to as the Taco Liberty Bell.
Much broo-ha-ha ensued only to have Taco Bell admit that it was an April Fool's joke!
Harm done? None. Taco Bell's sales increased $500,000 on the day the ad came out and was up $600,000 the following day.
Check out this site for 9 other marketing stunts and the lessons learned. On the last page, you'll also find a link for five stunts that backfired.
