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Marketing
by Deborah Brown on August 2, 2006
In 1996, an ad appeared in the New York Times saying that Taco Bell had bought the Liberty Bell and it would now be referred to as the Taco Liberty Bell.
Much broo-ha-ha ensued only to have Taco Bell admit that it was an April Fool's joke!
Harm done? None. Taco Bell's sales increased $500,000 on the day the ad came out and was up $600,000 the following day.
Check out this site for 9 other marketing stunts and the lessons learned. On the last page, you'll also find a link for five stunts that backfired.
Marketing Stunts that work!
Permalink: Taco Bell Buys Liberty Bell?
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Marketing
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