Aug
28
2007
Tap Dancing Marketing Style
Do you ever read marketing copy and say "oh, that's a bunch of bullsh*t?"
Are silver tongued marketers creating spin or value with their clever phrases and snappy repartee?
Fresh-Inc has a Marketing Bullshit Generator which combines, at random, a verb with an adjective with a Noun to create marketing phrases.
"Scale B2B applications"
"incentivize dynamic experiences"
"Extend global technologies"
What do you think? Has marketing copy become so cartoon as to be made fun of or is there still value in the branding messages and clever phraseology?
Deborah Chaddock Brown
Writer, User of Simple Phrases
Communications | admin | 28 August 2007 |
