If you're considering a blog for your business and aren't sure where to start, I suggest you start by asking yourself what truly is the most important consideration of all - Do your primary customers currently shop or seek purchasing information on-line for the products of service you sell? It the answer is no, stop right here and move onto other marketing tactics and strategies. A blog won't help your business.

That really is the primary consideration, yet it is rarely discussed. Blogs aren't magical. If your primary audience isn't already on-line, using the Internet to make purchases or qualify their buying of the goods you offer, having a blog won't change that.

Blogs are part of a web and marketing strategy. And like any tactic or strategy, just because you can, doesn't mean you should. Follow your primary customers and market to them where they look and qualify the goods you offer.

Have you come across a business blog that really shouldn't exist?