Looking for the right words to boost your visibility on the Internet? Check out David Garfinkel's blog: world-copywriting-institute. David offers resources and tools that will help you write copy that readers actually READ.

David is also one of the many authors of the recently released book 49 Marketing Secrets that Work to Grow Sales. In David's chapter he talks about direct response branding in which he offers:

• The difference between traditional branding and direct response marketing
• 6 major pieces of the direct response branding puzzle
• 3 questions to maximize your marketing efforts

Deborah Chaddock Brown
Writer