Whole Network Most Recent TOP10 Attitude Communications Entrepreneur Marketing

 

The Most Important Part Of Any Marketing Campaign

Filed in archive Marketing by Jim Logan on June 13, 2006

The Most Important Part Of Any Marketing Campaign
Two things led me to writing this post, they're both related.

1) I'm breaking down a B2B sales letter that resulted in a 75% success rate in its Objectivelinks, creating face-to-face meetings with elected officials. If you haven't seen the first couple posts, you may be interested.

2) I met with a client earlier today and one of the things we discussed we're a direct mail campaign he wants sent to professional associates. The conversation highlighted the two most important parts of any direct mail and marketing campaign: what is the purpose of your campaign and what do you want the person to do after they receive your message (read, listen or watch). You can't start a campaign and measure its effectiveness until you have these two things determined. It's not as obvious as it seems.

Marketing campaigns too often start at the beginning and work themselves forward. They should start at the end and work themselves back to the beginning. When you start with a clear picture of the desired result, you have a better chance of being successful - everything you do supports whatever you're working to achieve.

Can you think of anything more important to a marketing campaign than determining the desired result?


Advertisement


Permalink: The Most Important Part Of Any Marketing Campaign
Tags: direct  mail,  marketing,  sales  letter  business  marketing+campaign  most+important 

Trackback: http://www.creative-weblogging.com/cgi-bin/mt-tb.pl/24536



Advertisement


Advertisement


CW ToolbarInstall
RSSrss   | See all blog subscribe options
Googlegoogle   |   What is RSS?
Yahoo!yahoo
AddthisAddThis Feed Button
BloglinesBloglines
Newsletter
Advertisement - Book yours here.

Use our search feature to look for other interesting posts

Just this blog Whole network
Advertisement -
Book yours here..


 
Advertisement
Book yours here.



  • Other blogs in the same channel in the Creative Weblogging Network

Advertisement -
Book yours here..






Advertisement - Book yours here..
 
Tagcloud: Attitude Branding Business Deals Business Models Business Podcast Carnival's Communications Contracts Copyright Issues Customer Service Education Employees Entrepreneur Finance General Global Marketplace Goal Setting Government Health Care Human Resources Humor Innovation Insurance Intellectual Property Inventions and Intellectual Property Law Leadership Long-term care Management Marketing Networking Online Commerce Operations Organization Planning Pricing Problem Solving Publishing Resources Risk Management Sales SEO Small Business Legal Sponsored Posts Strategy Teamwork Technology travel Value-add