The Myth And Reality Of Super Sales People
Fellow blogger Steve Rucinski wrote an excellent post on hiring sales people. If you haven't read it, you should. It's really good.
It's accurate.
It particularly caught my attention because sales is my primary work history. I don't have near enough fingers and toes to count the times I've heard CEOs, investors, and founders talk about how they want to hire the ultimate salesperson – the sales warrior that can sell anything to anybody.
It's a myth.
Most who want this invincible sales machine seek him/her because they feel the sales team they have can't get the job done. They want to hire someone who can take what they have and tirelessly open every door in their target market and raise the company to the next level.
It's a mask.
Truth be told, most companies desperately seeking this super sales exec have much deeper problems than their sales team. Usually there are serious problems with the product or service they offer, their business model prohibits purchases, and their marketing department has trouble generating leads and delivering a coherent and compelling message.
It's like keeping your head buried in sand.
You need great salespeople. Better, you need quota busting salespeople. But don't make the mistake of looking for the proverbial salesperson who can sell ice to Eskimos. The problem you have may be you can't make ice, keep it frozen, or package it in such a way it can be bought.
6 Comments
Other Links to this Post
RSS feed for comments on this post. TrackBack URI
By online game, May 5, 2009 @ 6:05 am
The problem you have may be you can’t make ice, keep it frozen, or package it in such a way it can be bought.
By iddaa, December 9, 2010 @ 9:30 am
iddaa tahminleri iddaa iddaa anakizleri iddaa kupon iddaa iddabul.com
By idda, December 9, 2010 @ 9:31 am
idda tahminleri idda idda anakizleri idda kupon idda iddabul.com
By trafo, December 9, 2010 @ 9:31 am
regulator servisi servis regülator selginservo.com
By regulator, December 9, 2010 @ 9:32 am
ankara izmir servis ankara mamak mamak ankara ad?yaman selginservo.com
By ozel guvenlik, April 5, 2011 @ 6:15 pm
The marketing plan should recognize the various segments of the market for your product or service and indicate how to adjust your product to reach those distinct markets. Instead of marketing a product in one way to everyone, you must recognize that some segments are not only different, but better than others for your product. This approach can be helpful in penetrating markets that would be too broad and undefined without segmentation. No matter what you are making or selling, take the total market and divide it up like a pie chart. ISP Private security service * http://security.ispozelguvenlik.com.tr