I stumbled upon Prevail PR today and their post Small Business Blogging Toolbox in which they state:

Building a blog for your small business could mean the difference between failure and success. No, it's not always that drastic, but one thing is for sure... if you don't have a blog, you are falling behind.

I'm a big believer in the benefits of blogging and have enjoyed the relationships and new knowledge I've gained from blogging over the last year. But that is a pretty strong view point. There are so many out there that still don't know what blogging is or think it is a gossip chat room for people who don't communicate in complete sentences.

"Blog or else" may be a little strong, but Aaron has the right idea when he says that if we aren't blogging we are falling behind.

Prevail PR offers a great resource for new bloggers in their 30 Blogging Tips, from identifying your audience to building traffic to podcasts.

Check it out. There is something for everyone!

Deborah Chaddock Brown
Writer