This Invention is a Runaway Hit
Are you a morning person or someone who has to hit the snooze button one or two or eighteen times?
Gauri Nanda, a recent MIT grad, knows how difficult it can be to get up in the morning. As a college student she observed that her peers, no longer at home where Mommy can nudge and nag and yell them awake in the morning, had trouble getting themselves up.
So they'd put their alarm on the other side of the room, or set multiple alarm clocks – ANYTHING to help them get up in the morning.
Ah, Gauri, must have said – an opportunity!
And so she thought, 'what if there was a clock that would move repeatedly and force you to get up and chase it down?"
The birth of Clocky, a runaway clock, was born. An alarm clock that literally starts running around your room in random patterns while making a racket – all to ensure that you get up and start your day.
It even comes in a Shag-carpet version!
That's innovation at its best and simplest.
An every day problem meets a fun, effective solution.
Best of luck to Gauri and her new product.
For the complete Boston Globe article, click here.
Innovation | Deborah Brown | 03 January 2007 |
