Top Ten Tips for Blog Optimization
Filed in archive Marketing by Steve Rucinski on February 11, 2007
1) Don't worry about how your blog looks. I disagree with the article on this point. Many blogs are very simple, and some great blogs are downright ugly
. People are attracted by the quality of the posts, not a pretty layout. The exception, of course, is if you blog about design and graphics. 2) Put a picture or multiple pictures of yourself on the site. Notice the pic of me in my header as well as a picture on my About page. A blog is a conversation with your readers. It's difficult to have a conversation when you don't know who you are talking to!
3) Be sure to utilize blogging software that has the following features: trackbacks, pings, links, tags, categories, permalinks, comments, search, sitemaps, spam protection, search and RSS. Learn how to utilize all of them effectively. I use Wordpress. It requires some plugins for some of the features, but it's simple to use and very robust. Rather than host with Wordpress, I downloaded the software and host it myself - that way I have control over the software, data, URL and advertising - and can customize it to my liking.
See the other Top Ten Tips for Blog Optimization
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