Turn Bland Copy Into Something Begging To Be Read
We all know words are important. And we all know bland writing is lesser read when compared to writing that grabs our attention and excites us. The problem isn't knowing this, that's the easy part. The problem is doing it. Writing engaging copy takes time, practice, and often formal training.
So, what if there was a solution that could take our bland copy and spice it up a bit? Add a few cleaver adjectives here and there and you may have taken blah, blah, blah copy and given it life to be read.
That's the idea behind an Israeli start-up company WhiteSmokes's software. Feed it vanilla copy and it serves you 31 flavors in return.
WhiteSmoke's software looks to improve documents in two ways. First, it runs a grammar and spell check, trying to find things missed by the standard tools found in e-mail and word processing applications. Second, it tries to achieve "text enrichment"
With business, legal, medical, creative writing, and executive versions already released, this is an interesting concept and service to look into. While I wouldn't expect this service to take a novice and turn them into a prize wining author, I have no doubt it can benefit many business people.
What do you think about solutions like this? For somewhere around $100, is it worth it?
Communications | Jim Logan | 27 June 2006 |
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By Jim Logan, June 27, 2006 @ 3:44 pm
It can’t. And it’s not intended to.
It’s not a solution to automate the communication or find the right voice to speak to a customer’s need. Its intended goal is to give help in finding the right words. Mostly, it helps with adjectives by identifying alternative words the writer can consider.