Turn Bland Copy Into Something Begging To Be Read
Filed in archive Communications by Jim Logan on June 27, 2006

So, what if there was a solution that could take our bland copy and spice it up a bit? Add a few cleaver adjectives
here and there and you may have taken blah, blah, blah copy and given it life to be read. That's the idea behind an Israeli start-up company WhiteSmokes's software. Feed it vanilla copy and it serves you 31 flavors in return.
WhiteSmoke's software looks to improve documents in two ways. First, it runs a grammar and spell check, trying to find things missed by the standard tools found in e-mail and word processing applications. Second, it tries to achieve "text enrichment"
With business, legal, medical, creative writing, and executive versions already released, this is an interesting concept and service to look into. While I wouldn't expect this service to take a novice and turn them into a prize wining author, I have no doubt it can benefit many business people.
Via CNET
WhiteSmoke Demo
What do you think about solutions like this? For somewhere around $100, is it worth it?
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copywriting, communications, software business copy bland+copy small+business begging+read
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