Two Simple Tips To Getting More Out Of Your Business Card
Filed in archive Communications by Jim Logan on August 12, 2006
Business cards are most often a missed opportunity.
Grab a stack of business cards, thumb through them and what do you see? A bland mix of strikingly similar mish-mash
of name, rank, and serial number. Forgettable as soon as they're received.Better than merely giving your contact information, put your greatest customer benefit on your card - prominently displayed on the front. What this does is make your card more than a printed contact form, it makes it an advertisement and message to the recipient as to what you can do for them. On the back of your card, put a customer testimonial. A brief statement of the success you've had goes a long way to remembering you and your offer.
Think of the potential and possibilities of distributing your business card to countless people in your market. Every card you give is a mini brochure of what you do for your customer and a statement of your success.
These two things - adding a benefit statement on the front and a testimonial on the back - raises your business card to the level of marketing machine it should be and betters your chance of standing out from the crowd and being remembered by a prospect well after your card is filed away.
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