Two Simple Tips To Getting More Out Of Your Business Card
Business card may arguable be the single best marketing tool available to all businesses and professions. They're painfully easy to have with you wherever you go and just as easy to distribute. Yet they're probably the most underutilized of all marketing communications and advertising.
Business cards are most often a missed opportunity.
Grab a stack of business cards, thumb through them and what do you see? A bland mix of strikingly similar mish-mash of name, rank, and serial number. Forgettable as soon as they're received.
Better than merely giving your contact information, put your greatest customer benefit on your card – prominently displayed on the front. What this does is make your card more than a printed contact form, it makes it an advertisement and message to the recipient as to what you can do for them. On the back of your card, put a customer testimonial. A brief statement of the success you've had goes a long way to remembering you and your offer.
Think of the potential and possibilities of distributing your business card to countless people in your market. Every card you give is a mini brochure of what you do for your customer and a statement of your success.
These two things – adding a benefit statement on the front and a testimonial on the back – raises your business card to the level of marketing machine it should be and betters your chance of standing out from the crowd and being remembered by a prospect well after your card is filed away.
Communications | admin | 12 August 2006 |
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By Ellenweber, August 14, 2006 @ 5:26 am
Thanks for the great tips. I was recently in China and I was amazed at how they value a business card. They receive it with both hands to show respect. Then they study its components and comment on parts.
By Jim Logan, August 14, 2006 @ 7:21 pm
Ellenweber, Thanks for the comment! It happens all over Asia. It’s a wonderful gesture. It’s a sign of respect for the person and their position.
Notice how people in Asia present their business card as though they are presenting themselves. They face the card towards you and humbly offer it. When received, they read it as you stated, front and back…studying every line and piece of information. I find it fascinating and a great lesson on showing respect to people we come in contact with.
Thanks for reminding me and bring it to all our attention.
By generic for norvasc, April 2, 2007 @ 8:29 am
Thanks a lot for the tips. They were really useful! I am sure that I will find a lot of interesting information on this blog so i am going to visit you as often as possible!
By donate car, April 25, 2007 @ 12:20 pm
If you get paid on one of those i bet you would price it a little bit more. Never knew that about China, man they have an interesting culture.
By Business Loans, May 4, 2007 @ 7:22 am
Of course, in an overcrowded marketplace, if you’re not standing out, you are invisible. Thanks for the tips. I would just add something about attending to details. In the place of a customer benefit statement on the front, or of a testimonial on the back, you can put your personal brand. An authentic and powerful personal brand can also help to captivate your audience.
By mycapitalonecard.com , June 23, 2008 @ 8:06 pm
Two simple and practical tips as they involve marketing. The right marketing and the right money can push your business on top. Thanks for the tips, they are valuable to me.
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