When I think of the post office, I think tradition, regulation, boring. But you might be surprised to learn that the USPS is getting "hip!"

You are probably aware of the fact that you can now print your postage from your computer - a great service designed to save time and money.

But did you know that the post office will help create unique, dye-cut marketing mailers that focus on your message and not the stamp, return address and cancellation stamp?

Check out this PDF example of how unique your message can be. Click here.

Question: is it too little too late? Are businesses switching their direct mail marketing efforts to the virtual market of e-mail campaigns.