To be persuasive we must be belivable; to be believable we must be credible; credible we must be truthful. - Edward R. Murrow
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SpotMixer is an online video ad creation tool put out as a service by One True Media. For all of you small to mid-sized companies out there without a huge television advertising budget, it is another online tool that cuts costs nearly in half. You do need some time, an eye for what is good as opposed to tacky, and some willingness to do it on your own, but this is another tool to level the playing field when marketing your business. A post at Sociable a few months back describes Spot Mixer in detail.
SpotMixer has announced an agreement with Google whereby SpotMixer will be "selected as the first 100% 'self-creation' tool in Google's TV Ad Creation Marketplace." As described by Google, "Google TV Ads is a flexible, all-digital system for buying more accountable and measurable TV advertising. Using the familiar AdWords interface, you can launch a TV advertising campaign in minutes." The idea will be that businesses will be able to create their Google TV ads with SpotMixer "giving smaller enterprises just as great a chance to be successful with television ads as larger companies with big budgets to outsource their ads."
SpotMixer allows creation of video ads on the site for free and 6-month plans start at $59 per month. Being a lawyer, I actually read the terms of service and would suggest you do the same. For example, an account allows the creation of an ad for one business only. If the business has multiple locations, only two locations can be advertised. I do not know whether these same restrictions will carry over to the collaboration with Google. SpotMixer also retains an all encompassing license to "member creations." Apart from these considerations, it is fun to mess around with SpotMixer and explore different ad ideas. These are two tools worth looking at.
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Vote for Video Ad Tools: SpotMixer and Google:
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Rating: 9.50 out of 2 vote(s) cast.
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Here’s our market view on American stock market for 10th October, 2008
The stock market has collapsed - since Sept. 19 the DJIA is down 25% and the S&P 500 is down 28% and down 42% from a year ago.
How can this happen so quickly and so dramatically when so many good things have occurred? Oil is down to $82 a barrel; interest rates are very low; the dollar is up; valuation levels are extremely attractive among many blue chip stocks.
What's the real problem? The problem that is killing the stock market is a lack of hope about the future.
Hope springs from optimism that is based on facts and history. Look at the history of America and really all of mankind. Life is full of setbacks and problems - that's just the deal. But this too shall pass, as all scary periods have.
Doomsayers have been around forever and their batting average is zero. Buying stock is based on hope - hope for the future. If one doesn't have hope, they shouldn't be in this business.
So what is the best service we, as professionals, can provide for our clients?
First, discuss the fact that we are dealing with serious problems but it is not at all like 1929. The Federal Reserve and the Treasury Department are doing many things to restore confidence in the financial system. There is global coordination in attacking the problem, which is lack of confidence.
Tell your clients to look at history of our great nation and what has happened since 1776 when we faced very serious problems. The stock market actually rose steadily about six months after Pearl Harbor and until the end of WWII even though the outcome was not at all clear for several years.
No one knows when the stock market will bottom and a new bull will commence. We do know that stocks and mutual funds offer the best values we have seen since Black Monday, Oct. 19, 1987.
Almost all Americans have hope about the future of our nation, but they need help to control their normal fears.
ThePowerStocks.com Team
Get 56 days free trial on ThePowerStocks.com exclusive newsletter. Offer Limited.
http://www.thepowerstocks.com
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