bizinformer
Video Ad Tools: SpotMixer and Google
Filed in archive Marketing by Gregory Boop on July 8, 2008
To be persuasive we must be belivable; to be believable we must be credible; credible we must be truthful. - Edward R. Murrow
flickr_1539055881.jpg
© dmax3270


SpotMixer is an online video ad creation tool put out as a service by One True Media. For all of you small to mid-sized companies out there without a huge television advertising budget, it is another online tool that cuts costs nearly in half. You do need some time, an eye for what is good as opposed to tacky, and some willingness to do it on your own, but this is another tool to level the playing field when marketing your business. A post at Sociable a few months back describes Spot Mixer in detail.


SpotMixer has announced an agreement with Google whereby SpotMixer will be "selected as the first 100% 'self-creation' tool in Google's TV Ad Creation Marketplace." As described by Google, "Google TV Ads is a flexible, all-digital system for buying more accountable and measurable TV advertising. Using the familiar AdWords interface, you can launch a TV advertising campaign in minutes." The idea will be that businesses will be able to create their Google TV ads with SpotMixer "giving smaller enterprises just as great a chance to be successful with television ads as larger companies with big budgets to outsource their ads."


SpotMixer allows creation of video ads on the site for free and 6-month plans start at $59 per month. Being a lawyer, I actually read the terms of service and would suggest you do the same. For example, an account allows the creation of an ad for one business only. If the business has multiple locations, only two locations can be advertised. I do not know whether these same restrictions will carry over to the collaboration with Google. SpotMixer also retains an all encompassing license to "member creations." Apart from these considerations, it is fun to mess around with SpotMixer and explore different ad ideas. These are two tools worth looking at.




Permalink: Video Ad Tools: SpotMixer and Google
Tags: marketing  business  advertising  online  tools  2007  small+business  tools+spotmixer 
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/128300
img Addthis img Ask img Blinklist img del.icio.us img Digg img Fark img Facebook img Google img Lycos img Ma.gnolia Add this page to Mister Wong Mr Wong img Netscape img Netvousz img Newsvine img Reddit img StumbleUpon img Slashdot img Tailrank img Technorati img Wink img Yahoo

Vote for Video Ad Tools: SpotMixer and Google:

  • Currently 9.50/10
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
Rating: 9.50 out of 2 vote(s) cast.
Subscribe
Share It
RSSrss
See all blog subscribe options
Google google
What is RSS?
Yahoo! yahoo
Addthis Subscribe using any feed reader!
Bloglines Bloglines
Newsletter

TwitterFollow us on Twitter!