Whole Network Most Recent TOP10 Attitude Communications Entrepreneur Marketing

 

Video Ad Tools: SpotMixer and Google

Filed in archive Marketing by Gregory Boop on July 08, 2008

To be persuasive we must be belivable; to be believable we must be credible; credible we must be truthful. - Edward R. Murrow
flickr_1539055881.jpg
© dmax3270

SpotMixer is an online video ad creation tool put out as a service by One True Media. For all of you small to mid-sized companies out there without a huge television advertising budget, it is another online tool that cuts costs nearly in half. You do need some time, an eye for what is good as opposed to tacky, and some willingness to do it on your own, but this is another tool to level the playing field when marketing your business. A post at Sociable a few months back describes Spot Mixer in detail.

SpotMixer has announced an agreement with Google whereby SpotMixer will be "selected as the first 100% 'self-creation' tool in Google's TV Ad Creation Marketplace." As described by Google, "Google TV Ads is a flexible, all-digital system for buying more accountable and measurable TV advertising. Using the familiar AdWords interface, you can launch a TV advertising campaign in minutes." The idea will be that businesses will be able to create their Google TV ads with SpotMixer "giving smaller enterprises just as great a chance to be successful with television ads as larger companies with big budgets to outsource their ads."

SpotMixer allows creation of video ads on the site for free and 6-month plans start at $59 per month. Being a lawyer, I actually read the terms of service and would suggest you do the same. For example, an account allows the creation of an ad for one business only. If the business has multiple locations, only two locations can be advertised. I do not know whether these same restrictions will carry over to the collaboration with Google. SpotMixer also retains an all encompassing license to "member creations." Apart from these considerations, it is fun to mess around with SpotMixer and explore different ad ideas. These are two tools worth looking at.







Permalink: Video Ad Tools: SpotMixer and Google
Tags: marketing  business  advertising  online  tools  2007  small+business  tools+spotmixer 

Trackback: http://www.creative-weblogging.com/cgi-bin/mt-tb.pl/128300



Advertisement


Advertisement


RSSrss   | See all blog subscribe options
Googlegoogle   |   What is RSS?
Yahoo!yahoo
AddthisAddThis Feed Button
BloglinesBloglines
Newsletter

Use our search feature to look for other interesting posts

Just this blog Whole network


 
  • Advertise with us

  • Learn more about our advertising options or email advertising - at - creative-weblogging.com or give Luis a call at +1 (650) 331 8047.


  • Other blogs in the same channel in the Creative Weblogging Network







 
Tagcloud: Attitude Branding Business Deals Business Models Business Podcast Carnival's Communications Contracts Copyright Issues Customer Service Education Employees Entrepreneur Finance General Global Marketplace Goal Setting Government Health Care Human Resources Humor Innovation Insurance Intellectual Property Inventions and Intellectual Property Law Leadership Long-term care Management Marketing Networking Online Commerce Operations Organization Planning Pricing Problem Solving Publishing Resources Risk Management Sales SEO Small Business Legal Sponsored Posts Strategy Teamwork Technology travel Value-add