I'm reading Seth's latest post How to create a good enough website and just the title is enough to send me over the edge.
I struggle EVERY DAY to instill a "go above and beyond" attitude in my children. Just "good enough" is the same as saying "just enough to get by." Do we really want to be known as the person who does the bare minimum?
Of course not.
However, I have to say: Seth is right.
Unless design and programming is your business, the goal of the website is to be visible, reach your target prospect with a benefit message and get the reader to take action.
It's the old "80% and go" rule. There are some things in life that you can't wait for 100% perfection because if you do, you'll never get off the "pot."
Work to get it to 80% and then move. I have a friend that recently published an e-book and was waiting for additional quotes from other authors for the back cover before going to print. As time passed and some quotes arrived but others didn't, he made the decision to go with what he had in the interest of getting the book published and on the market. When the other quotes arrive he can add them in the next printing.
The same can be said for your site – Seth gives great advice on the process of getting your site up and saving money at the same time.
Once it's up – if you need to make a few tweaks and changes, incorporate them with your other monthly updates to save on programming costs.
The goal is to be on line. I know several business owners who have no Internet presence because they are waiting until they know exactly what they want the site to look like.– no matter what your site looks like; if it answers the questions your prospects have and gets them to email, call or buy – isn't that what is most important?
Deborah Chaddock Brown