What Does Your Business Card Say About Your Business?
Filed in archive Marketing by Jim Logan on September 27, 2006

Looking at hundreds of cards it becomes crystal clear - most business cards are dull and unmemorable. The overwhelming majority are simply name, rank, and serial number.
What a missed opportunity!
Instead of just putting contact information on your card, why not add a message? What I'm talking about is a message to your prospect of your greatest benefit. A short message of what you do for your customer is a great addition to a business card.
The message doesn't have to be long. In fact, it's better if it's short and to the point. For example, if your business is a lawn care
service, a simple message like We take care of your lawn so you have more weekend in your Saturday and Sunday can be added to the front of a card with no problem. A customer service trainer could have something like We train your customer service people to increase customer loyalty and subscription renewals. You get the point...put a message of what you do for your customer on your business card, it's how you want to be remembered and is exactly what your customer is buying.
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