Whether or not you are aware, your business is known for something. Your customer's know it and your prospect's will eventually find it out through word of mouth.

Fast response. Committed. Hard to work with. Stringent. Openness. expert. Clueless. Trustworthy. Loyal. Your business is known for one of these or related characteristics.

Just as people carry favorable or negative reputations, your business character is know. It can be a great asset or it can be a reason to avoid your offer.

And it's not just your business that is know.

If you work in a larger company, your department and work group carry reputations and are known for their character.

Great character can lead to great success. It's important to know your bushinesses character and protect it's good qualities as you would your personal reputation. They're one and the same.

What do you think? Does character count when it comes to business? Or is a good product at a fair price enough?