I'm interested in your thoughts on Direct mail. I know people that would never do it in a million years; they think it's cheap, tricky, and beneath their business. Or at least that's what I've gotten from conversations on the subject.

I disagree. I've done a lot of Direct Mail over the past few years - successfully. It works. At least it's been working for me.

What do you think? I placed a poll at the top of each page of JSLogan to capture your opinion. I'd like to know the first thought that crosses your mind when you think of driect mail.

Do you have a good example of great or horrid Direct Mail to share?