What Is Your Opinion On PR?
There's an interesting discussion on PR at the Revenue Roundtable. Here's a sample of what's going on:
Susan Getgood – Public Relations ROI. Fact or Oxymoron?
To not waste time, I'll tell you my opinion right up front. I believe PR works and can be one of the most effective tools in your marketing arsenal…The problem is: how do you prove it?
JSLogan – PR Is Interesting, but I Liken It to Branding
PR is interesting, but I liken it to branding – intangible marketing activities led by people that don't have revenue responsibilities. I prefer direct response marketing – it's proven, measurable, and focused on what matters most, generating more sales.
Michael McLaughlin – Do We Need to Measure PR?
If we really needed to measure the impact on sales of every marketing event, especially PR, I'd guess 75% of the B2B blogs and zines in the world would close down tomorrow.
Is there too much emphasis placed on PR? My opinion is PR has a place in the marketing toolbox, but it's a secondary tool of revenue growth. More emphasis should be placed on engaging directly with customers in a call to action to purchase. PR is a soft sell with undefined benefit.
What do you think?
