Aug 07 2006

What’s In A Name?

What's In A Name?

I have a new member of my family. Meet:

maya Muffin Sandi Nala Tiger Bobbie Butt

Yes, you guessed it – we can't decided what to call her. Choosing a name has life long implications. Today I called to schedule her first wellness exam and they wanted a name. It should be easy.

So how are the great names we associate with businesses and products established? My company, AllWrite Ink, was named because I was going through a challenging time in my career and a wise person said, "don't worry, it will be all right."

How about you? Are you looking to add a new product, division or company to your portfolio? Consider the questions offered in the attached article when selecting a name. Click Here.

"Your name and image are important strategic marketing weapons. Perceptions become reality. They can help you establish a unique position in your marketplace and they can also influence the attitudes, beliefs, and purchasing behaviour of your potential customers."

By the way, if you have a suggestion for what to name the cat – please share.


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