What's In Your Sales Pipeline?
Filed in archive Sales by Deborah Brown on March 30, 2007

Obviously the contact information. And then few columns that speak to what contact we've had, any material I have sent, if I have sent a proposal and even it I have actually sold and product or service.
But is there anything else?
Jay Conrad Levinson, guerrilla marketing guru, suggests that your spreadsheet should be more than a 100 columns wide.
He recommends that as you get to know your prospects you should keep track of the little details:
- notice their favorite meal and/or beverage
- their birthday
- what college they went to
- favorite sport teams
- places they vacation
- their geographical location
- lists of products they express interest in
- favorite color
- pets
As you are searching the web, reading the paper, watching the news, you'll come across information that pertains to one of your prospects hobbies or preferences. Drop them a note - "just thinking about you when I read this article."
It's a great way to keep your name in front of the prospect without overtly selling a product. Remember, people buy from those they like a trust. Remembering the little details of their life sets you apart from the competition.
So what's in your sale pipeline?
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sales pipeline prospecting Jay Conrad Levinson Guerilla Marketing business small+business
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