Last night I'm talking to a friend who discovered a web developer in SC, Brains on Fire and then this morning I read Chris Brown's blog who mentioned the same company so I decided I better check them out.
In Chris' post she focused on their Word of Mouth tips – great stuff, but I found another thing that intrigued me about Brains on Fire.
Check out their employee titles. Just like any other web design company they have a president and designers and operations managers and a sales force. But unlike other companies, they have allowed the employees to pick titles that describe their function with pizzazz:
Robbinis their Courageous President. Her title speaks volumes. Isn't every founder/CEO/President of a small company, of any company, courageous?
Greg Cordell is their CIO: Chief Inspiration Officer
Brandy Amidon is the Princess of Particulars.
Megan Byrd is the Whipcracker
Alison Quarles is the Fixer of Graphic Conundrums
Say you have a business where you are required to be creative for your customers. Do your titles reflect that? What if you are trying to ATTRACT employees who will be creative – have you given them a little creative license with their titles?
Brains on Fire shows that their creativity philosophy thoroughly permeates their business right down to Rhem Galloway, their Professional Doodler!
Take a look at your company titles – are they traditional and stodgy or hip? Consider putting a little FIRE in your employee titles.