Why Being Cheaper Is Never Good
Filed in archive Marketing by Jim Logan on October 26, 2005

What if I told you the products and services my company offers is cheaper than the competition? Would you Hear
they're less expensive or would you hear they're inferior? Cheaper is word you hear all the time in business, marketing, and sales...I don't like it. To say you're cheaper than a competing solution leaves a negative connotation to many. My first thought is inferior.When describing your offering you can be: less expensive, the most cost conscious, the greatest value, the price leader, etc. But you should never be cheaper. And you should never use that word in business, unless you're speaking to the inferior position of your competitor.
What do you think? Is cheaper a good word to use in marketing and sales?
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