That seems to be the most asked question this year. People are hearing the word "blog" and know a little something about them, but have yet to be convinced that Blogs are worthy of a few minutes a day to read, comment on or perhaps even write.
Mike Sansone of Conversations hits the head on the nail today with his post "Business Secret: I just want to be average."
He's right – you don't need to read blogs or write one, most businesses don't. But here's what I told a customer this week:
Blogs are the future and if you don't start now, when people are just getting their feet wet and you can learn together, you are going to find yourself behind the eight ball.
Not interested in starting a Blog, but still curious? Check out Bloglines.
I like to think of it as my newspaper boy. I have set up a listing of the blogs I enjoy reading and every morning I click on my Bloglines page and can see who has written something new.
Like Dan sitter at Idea Sellers, who just posted a commentary on the auto industry.
Or Joan Stewart of Publicity Hound who was just tagged with the meme of 5 Things You Didn't Know about Me.
Or Jim Hopkins at Small Business Connection who just wrote about the growth of business in Arizona.
Using the searching function at Bloglines, type in areas of interest and see who is writing what. Then subscribe to a few.
It's a great way to dip your toe into the Blogosphere. Then after you've read a few posts, find one that "speaks to you" and write a comment.
Guess what – you are now blogging – you are part of the worldwide conversation that's going on.
Fun, isn't it?
Tell me – what comments do you hear about blogging for business?