John Jantsch offers a great tip to get a referral. It's probably a tip you haven't heard before. If you haven't read it, you should. It's a great tip and tactic.

Related, I have a question for each of you and me. If we all know the power of a referral and testimonial, why don't we ask for them more often? It's a simple thing to do to ask a satisfied customer to jot a quick note on what they enjoyed or appreciated about your company, product or service. And it's easy to ask them to pass along to others praise for the good work you've done.

It's an easy request. It's easy to do. And the payoff is huge.

So, why don't we do it more often? Why don't we do it with every customer?

What would you think if you visited the website of a company and noticed they had a testimonial page that scrolled through hundreds of names and short compliments? What if a fraction of those that went on the record referred just one client?

Is it possible a boat Load of testimonials and referrals would make you more money?

Yes.

Help me answer this question: If we all know the power of testimonials and referrals, why don't more of us pursue them?