Response from: Manny Sequeira    (07/16/06 9:33am)

Great question - and one that I have heard asked frequently by small businesses. It really depends on your marketing strategy - this is where it starts. Many businesses create a website, because they feel that they must have one.

"Why?" - "Not sure."

For example, if you are in a service type business, instead of carrying around brochures, today you can point people to your website. It is a great place for you to articulate clearly what you do.

However, if you are selling goods from your website, and need to attract customers, as you would do to a bricks and mortar business, then you would use totally different approach and tools to do this.

Point is that you need to start with a marketing strategy that clearly defines the role of the internet in your business.

Response from: generic for norvasc    (04/02/07 8:25am)

I think that is elementary for a buisiness to have a website. Nowadays, Internet has a great development and it is maybe the most used media channel. So, in my opinion, a website is necessary!

Response from: Small Business Loans    (04/27/07 3:47pm)

The Internet is connecting advertisers and marketers to customers from Boston to Bali with text, interactive graphics, video and audio.That's why a website is welcome to any business, but if the business websites are not oriented to the customers but only to the business itself problems may occur. For instance, an e-commerce site lost millions of dollars because overly aggressive homepage promotions made users distrust the price of any product that was not on sale.

Response from: gowri    (09/22/07 2:43am)

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Response from: Eliza    (09/22/08 6:04am)

Very good point. I think, that small business owners are simply too busy with running their businesses to spend enough time online to properly comprehend the value of Internet marketing/promotion.

Regards
Eliza
http://www.tanningbed-free.info