Some may call it gossip, but the number one way consumers make decisions on who they’ll trust to do business with is from a personal referral or WORD OF MOUTH.
Ben and jackie over at Church of the Customer share the actual Nielsen results.
Ron McDaniel of Buzzoodle Marketing has made a living out of showing companies how to create a buzz around their company, products and services through the use of word of mouth.
With it ranking so high in the consumer’s mind, I wonder, what percentage of dollars, money and focus does your marketing department spend on generating positive word of mouth?
As a small business owner, what active plans do you have in place for getting the word out about your business? What are some of the examples you’ve used successfully to create word of mouth advertising?