When communicating your message - headlines make your first impression. Chose words that excite, grab the reader's attention and inspire some action. Here are a few words from "Finding Your Niche...Marketing Your Professional Service" with power:

Authentic
Beginners especially welcome
Bonus!
Call today!
Certified
Classic
Discover
Distinctive
Easy
Eight ways to (or six or five)
Exclusive
Expert
Fast!
Find out more by calling
Free
Fun
Genuine
Helpful
How to
Individual attention
Last chance
Limited offer
Mistakes you should avoid
Personalized service
Proven
Rare
Recommended by
Reliable
Results
Secret
Unique
Value
We care about you
You can become more----

Consider the words you use - will they spark interest in the reader? Use easy to understand words that grab the reader's attention. Turn on the power of your writing.